it’s pronounced JIF like the peanutbutter
A Short History of the Gif | Moving the Still, by LEGS MEDIA, nicely illustrates the origin of the word GIF, Graphics Interchange Format. My coworkers had quite a debate about the pronunciation. Steven said “I’ve always thought this was interesting, since it’s SPELLED GIF.” and David replied, quite appropriately, “I think its because Jraphic Interchange Format doesn’t quite have the same ring to it.” Benji ended the conversation with “Giraffes love gifs.”
On Mashable, you can read the short history:
Steve Wilhite, father of the Graphics Interchange Format, has ended the heated debate on how to pronounce “GIF.”
Wilhite, then working at CompuServe, debuted the file format in June 1987. He accepted a lifetime achievement award Tuesday at the Webby Awards for his creation.
Instead of giving a vocal acceptance speech, he flashed a GIF on the big screens: “It’s pronounced JIF, not GIF,” read his acceptance speech, which adhered to the ceremony’s five-word speech limit. read more