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April 19, 2013 / becca shayne

east side

Per the slight tradition I’ve developed, it’s beer-design-Friday. Enjoy this lovely brew East Side Bitter designed by Saint Bernadine Mission Communications Inc.. I love the character in this one. the use of perspective in the typography on the facade of the building is great. As an added bonus, all of they type is hand-drawn, so good luck trying to download those typefaces :) “every element on the packaging is rendered by hand, including the bar code.”

They say:

R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.

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