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November 2, 2012 / becca shayne

on Fridays I require Coffee

I struggled to track down the design team who birthed this beautiful identity, but there’s plenty of literature about the coffee itself. Seems people are more interested in the quality of the coffee than they are of the design. Obviously people haven’t learned that almost all graphic designers choose their products based on the design first and content later :P (just kidding, it matters how it tastes/works too).

Bow Truss Coffee, first discovered on Uncrate, is designed by Chicago-based Doejo, a digital agency. learn more on their website.

Click to enlarge (above)

photo by david leep

Click to enlarge (above)

One Comment

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  1. robinbtaylor / Nov 4 2012 9:05 AM

    I always have brown bags of coffee in my kitchen from various delicatessens and coffee outlets (most with the content written in biro) – I like the branding on this one combining 2 of my interests! Love the html5 website too – shame I can’t pop over to Chicago on a sunday morning :(

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