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April 20, 2012 / becca shayne


Talk about taking minimalism to the extreme! This project, Brand Spirit, in which ordinary objects are painted white, has some interesting commentary on branding and our capitalist society. Part of the about section reads Brand Spirit: every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form. I really appreciate when a project that looks really good also has a strong concept behind it. Nice job so far, Andrew Miller.

One Comment

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  1. jcawalton / Apr 20 2012 8:45 AM

    Oh my! This is genius. I’m stealing this. Amazing.

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