behind the stopmotion

Both the advertisement itself and the behind the scenes video evoke a sense of wonder and excitement. In a world saturated with advertising, it’s nice to get a glimpse of such attention to detail and emotion. The behind the scenes is almost more impressive than the ad itself.

The Bear & The Hare advertisement for UK department store, John Lewis Christmas 2013 was featured on Colossal today.

Behind the scenes

And the original advertisement