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May 20, 2012 / becca shayne

10 Principles poster for 50 bucks

Tracked it down!!!! FINALLY! buy it here. by “it” I mean the Dieter Rams 10 Principles for Good Design poster I’ve been obsessing over. Vitsoe’s beautiful poster. Splurged $50 on it because it’s toooottalllyyy worth it (to me at least). The sale, as of 2:12 AM, East Coast time, goes for 2 more days and 8 hours. then I guess you’ll have to track down a new link to buy it.

Dieter Rams says, “I am always surprised by how much interest there is in my ten principles for good design. In a way, it’s a little overwhelming. But, on the occasion of my 80th birthday, they are more relevant than ever.” HAPPY EIGHTIETH DIETER! You make my world! describes the poster: Happy birthday to Dieter Rams, one of FAB’s favorite designers! This AO poster celebrates fifty years of business for Vitsœ, the producer of Rams’ unsurpassed 606 shelving system. The poster is an ideological statement featuring Rams’ legendary Ten Principles for Good Design. Illustrated by products designed at Braun by Rams and his colleagues, the poster is a hyper-real synthesis of graphics and photography that was originally printed in a very limited-edition run. This is a very special collaboration with Dieter Rams, Vitsœ and FAB.

Read about Dieter Rams, his 80th birthday, and his contributions to Vitsoe and Braun here


Leave a Comment
  1. Helen trimble / Oct 10 2012 2:56 PM

    Hey could you please tell me how I can buy one of these posters????

    • becca shayne / Oct 10 2012 3:03 PM

      Hey I’m not sure anymore, this was a 3 day sale in collaboration with Vitsoe for Dieter’s 80th birthday and I’m not sure if they’re going to do it again. Maybe check eBay to see if anyone is selling? Or google…. wish I could help! Good luck! if you find one let me know, I’ll post an update to let everyone know where to get it


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