pantone chip USB drives

Ranging from $14 USD to $42 USD, depending on how much storage you want (4, 8, or 16GB), and in five colors, Pantone has just released USB Drives! Something along the lines of Better Living Through Design as in another beautiful product that I desperately want that is only slightly useful in comparison to similar, uglier products, that do the same thing for less money. (but honestly, what designer likes using ugly products?)